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Role: PPC Manager
Reports To: Chief Executive Officer
Internal: Brand Managers; Operations Team; Marketing Team
External: Various Clients; Any 3rd Party Vendors or Service Providers
Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our offering ranges from on-site support to general sales representative support by region or classification. Brands supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance. Commerce Canal processes and represents approximately $300mm in annual GMV with retailers such as Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohls, Macys, Wayfair, Walmart, Zappos and several others.
The PPC Manager will plan and execute PPC strategy for Commerce Canals owned or licensed brands such as LEGO Wear, Hanes & New Balance. Responsibilities include running PPC campaigns and monitoring paid search budgets on platforms including Bing, Criteo, Google, Reddit, Amazon and Pinterest. The role requires knowledge of SEM and SEO principles and strong analytical skills. The go-to-market strategy includes selecting products to market and sell profitably. Reporting to the CEO, you will work with internal stakeholders, retail and e-tail partners, and external agencies to execute the strategy. You will use data-driven decision-making to develop, plan, execute, analyze, and optimize programs that drive traffic, engagement and conversion.
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